setting goals, trusting the team, achieving success

PROjeCt overview

• Client: Pedrozo Dairy & Cheese Co.
• Industry: Agriculture

BRIef PROjeCt DeSCRIPtIOn

To help Pedrozo Dairy & Cheese Co. gain better alignment, increase communication, and perform at its peak, LearningChange facilitated planning and organizational goal setting. With the guidance of LearningChange, Pedrozo Dairy & Cheese Co. created a set of guiding principles by which they could shift their culture from a family run business to a business run by a family.

tHe ReSULt

“When we were first introduced to Scott Winter and LearningChange, our family was at the make-or-break point, trying to determine whether our small dairy and cheese company was worth the hard work and frustration. We each felt we were working ourselves to the bone without seeing much of a return or promise of success. Introducing the second generation into the family’s business operations meant ideas about the future often conflicted among the two generations, business meetings were habitually held around the kitchen table, and family dynamics played a very large part in decision-making.”

“After our first meeting with Scott, our family was able to list and recognize our many accomplishments of the past year and set clear, concise goals for the coming years. We learned to ‘work on the business, not in the business,’ and developed organizational systems to help all aspects of the business work seamlessly together, with less hands-on work involved. We now meet weekly to discuss day-to-day operations and communicate openly, honestly and with respect.”

“Because we now have clear-cut goals that we revisit on a weekly basis, and we’ve learned to trust each other in our respective roles, our income for the first half of 2008 is 60% higher than that of 2007. Our sales are exceeding our goals and we are now in the process of expanding production to meet demand. Had our family not worked with Scott Winter and LearningChange at such a critical juncture, there’s no way we would have experienced this same level of success.”

Mandy Johnston
Pedrozo Dairy & Cheese Co.
Orland, CA 95963
www.realfarmsteadcheese.com